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    Exhibitor budget tips


    When you want to cut your exhibit budget, as the first principle is what you want to keep.Exhibition budget cuts is a difficult thing.Company management will only require you to budget cuts, but any items that remain, what you can cut them does not have a clear or specific instructions.This responsibility is borne by the persons responsible for the exhibition.This is not an easy thing, because if you make the wrong decision, may begin to affect your work.For different companies and exhibition, decide what to cut part of the budget is different, and there is no single standard.When deciding what is the reservation or when it should be reduced, managers in charge of exhibitors will be in trouble, some items must remain unchangeable, but what can be sacrificed?

    For some companies, the party just like the skirt ruffles are indispensable;For other companies, the reception is necessary for establishing and maintaining customer relations and, therefore, these are not cuts.Press Conference for some companies do not need luxury, but for other companies, so that the media continued to keep an eye on the company's new products and services is an important part of the company strategy.No matter what line of business and corporate strategy is what exhibitors, we can learn what from the following budget law of mature, which is summed up from many experiments and mistakes the important pattern of budget cuts.Can cut budget before we discuss what costs must be spending, let us take a look at what the costs easy to cut.There are several ways to choose from.

    1. it is better to reduce the cost of premium on-site event managers may have complained about, but they will understand.In any case, the gift will make you have the idea "this person may not be our target customers", Intel Corporation who was once responsible for the participation of experts so that, from 1992 to 2000 he managed the exhibition project by Intel Corporation.Intel Corporation spending on exhibition for gifts ranging from $ 5,000 to $ 30,000, particularly in several large exhibitions, such as: on the COMDEX.If your companies like Intel that attend the more than more than 20 shows a year and sending appropriate gifts, then may save costs up to 6 digits.Even if you did not participate in the exhibition, you can also calculate the costs savings in premium: according to a recent survey, gift is a typical expenditures budgetary, of the regular budget accounted for exhibition 8-12%.Intel to participate in COMDEX exhibition on the gifts cost about 30,000 dollars, accounted for 1.5% of the total participation fee.

    2. reduce the cost of booth cleaning services on a number of small booths, for example, 10x10, and 10x40 or 20x20 ft booth, usually by employees on the booth to do cleaning work.In some large scale booth, such as 40x50, 50x50 or 50x70 square feet of booths, may have a special cleaner to clean the junk or waste.But experienced managers cleaners will be called on in the booth just to clean the set once, instead of every day someone clean.Because after the first day, booth cleaning is often scarce.Cleaning costs for some companies a year on average for each show can save $ 1800 to $ 10,000, and will not reduce the standard booth activities.3. do not rent leaving out the dazzling bonsai plants, you can save US $ 250 to us $ 1800.Some companies can save $ 5,000 a year, booth does not seem lifeless

    4. booth phone meets your needs on a small telephone booth on the line.Usually drop a telephone line to $ 250 on the booth cost, if rarely install several phones can be reduced a lot.Less telephone also that you can make your employees the benefits of small unauthorized long distance calls.Costs that cannot be cut every seasoned event managers will have their own classic principle, decide what expenses must, exhibitors can also be learned from these experiences and more.1. ensure the stability and continuity of the work this is the magic weapon for winning exhibitors, according to one senior marketing communications manager, exhibitors must ensure that the correlation between the work of the exhibition year after year.If you don't focus on the law, the work is fraught with uncertainty.Exhibition track will make you know what is the high return of the exhibition, what you may not take part in the exhibition.If exhibitors have no tracking customer information once, next time you may want to take a few years to recover this information and have to spend hundreds of thousands of money.

    2. high quality sales team gathered experience in this is a very critical, as the Exhibitor must be spent time facing customers.Should not be cut customer with your management team, the opportunity for critical sales and marketing personnel.Trade shows are an effective way to communicate with customers.For example, Comdex show, Intel's market analyst to interviews with more than 100 customers from around the world.If you want to send a senior managers to meet the place where customers, on average, every journey will take approximately cost 5,000 dollars.And one of the managers on Comdex could meet with 25 key accounts, this can save about $ 100,000.Meet at the exhibition company and its customers is difficult to estimate how much money to save.Imagine, if there are 10 company senior executives at the show met with 100 customers, cost savings.So estimate, trade shows are a very inexpensive opportunities to engage with customers.

    3. presentation of key product promotion costs every key product information and promotional costs is indispensable.Exhibition is an important place for publishing product information.Of course, the media can do this, but the customer can't see the real product or experience the new product.However, not all the exhibition can do customer awareness of the company and the company's products are intuitive.Experienced exhibition Chamber of Commerce spent a sum of money to hire a trained professional, they were able to show the company's star product in the most effective way, with a minimum of time to obtain maximum feedback, this budget is not saved.4. hospitality customers at the show make your customers happy is one of the main reasons for exhibiting.Hospitality customers not less.Exhibitors may need to organize the reception or event, used to reinforce contacts with customers.One exhibitor said, the customer is the reason for our exhibitors and our reasons for doing business.


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